JOHN BAXA ✦
 

HELLO ✦

Award-winning storytelling in research & games.

 

 ABOUT

Human insights in research
& games.

I’m going to go out on a limb here and say I get humans.

Motivations, passions, contradictions—all of it interests me more than I can say. That curiosity propels all the work I do, whether it’s fan research for SpongeBob SquarePants or exploring self-destruction & trust in my IGF-nominated game, Vessels.

If you look at this two halves of me and think: “These seem really different.” Well, I assure you they’re not. I study human behavior, develop strategy around behavior, and create stories to evoke emotion and drive my audiences to pursue better paths.

If you’re curious, don’t be a stranger.

EMAIL ME →

EDUCATION

✦ Carnegie Mellon University, Masters of Entertainment Technology
✦ Kalamazoo College, BA in Psychology & Media Studies

 
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RESEARCH

With over a decade of experience in human insights & brand strategy. My expertise is in leveling up stories with sharper insights, emotion, & visual gusto.

 
 
 

Moderating Expertise

  • Focus groups & ethnographies

  • Workshops

  • Teens & kids

Visual Storytelling

  • Presentation design

  • Graphic design

  • Illustration

 
 

Research for Clients

 

GAMES

IGF-winning director, writer, & narrative designer. My mission is to craft experiences that feel urgent, empathetic, & evocative.

 
 
 

Recent

Vessels

DIRECTOR

WRITER

NARRATIVE DESIGNER

Quarantined in an airlock, you must possess and manipulate your former crew in order to escape.

A game about shifting identities & self-destruction. Nominated for Best Student Game at GDC 2021.

STEAM → ITCH →

Animus

WRITER

DESIGNER

A psychological & phantasmagoric TTRPG system where minds are a battlefield.

Currently developing a reverse Manchurian Candidate-style campaign where reality is not what it seems and the past holds keys to understanding the present.

The Collaborators

WRITER

A pair of exes make a short film about a pair of exes. Not meta at all.

Selected for the Texas Film Festival.

WATCH→

 

✦ Academic Projects ✦

Locanimals

PRODUCER

CREATURE DESIGNER

Before Pokémon Go, I created Locanimals—a location-based creature collection game as part of my thesis project at CMU’s Entertainment Technology Center. Check-in, collect, and battle.

LEARN MORE →

Ball

DIRECTOR

WRITER

An old man is visited by a ball. Has unexpectedly become taught as part of some college curriculums.

WATCH →

The Fisherman’s Cat

DIRECTOR

WRITER

Play as a cat and dolphin who become unlikely friends. Received the most votes for inclusion in 2013’s BVW ceremony.

WATCH →

Darkstalkers 3

DIRECTOR

WRITER

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Won the platinum award for narrative analysis at GDC 2014. Examined how the theme of “rebirth” manifests across mechanics and story in a fighting game—speaking to the potency and relevance of anthology as storytelling.

READ →

WORDS

Get a peek into my process.

 
 
 

 ✦ Interviews, Articles, & Talks

University of Texas: Life Is But A Game⟶

NME: Playing through grief with ‘Spiritfarer’⟶

Gamasutra: Playing with expectation to create tension ⟶

University of Texas: Life as an indie ⟶