Insight Strategy Group Website
In 2011, I led a redesign of Insight Strategy Group’s website to advance the company’s visual identity and online presence. I served as the project’s art director and manager. My objectives included aligning the leadership team to a vision, balancing the company’s professionalism with its personality, keeping the project within scope, and making a website that felt fun to be on. The project was completed in 6 months.
Photography and illustrations were used to capture what helps the Insight team come up with their big ideas: warm environments, quirky details, and truly awesome people.